Cape Town Promotion Companies

Best Promotion Options

For any business owner, promoting his or her brand in  Cape Town is very important.  They have to find out various ways of promotion of all their products. It is a way of making potential consumers aware of their brand. Till the time consumers will not be aware of your company, they will obviously not come towards you. Hence, promotion is the tool to make your company stand out amongst all other companies in Cape Town  and also to create awareness among the probable buyers. It can be done in innumerable ways. One can use the print media, television advertisements, radio, personal media and many more.

These days a new trend has come up in this field. This trend is the promotion of products by holding small events in malls and such similar places. For example, the company will hold a five day event in a mall and in those five days it will do heavy promotions of the brand. It will hire a few actors or models who would be interested in helping out. So in this manner the purpose of field marketing will be fulfilled. Field marketing is basically the concept of giving samples and showcasing products on the field. This procedure requires manpower, resources and a bit limelight. In the manpower, the company can hire models that would willingly do their work of promotion. These models will be called as the promotional models. There are a few event management companies who handle everything related to such events. Such companies help the promoting company with hiring promotional model.

Best Brand Activation Campaigns

Return on Investment, or ROI, is a way of demonstrating as a figure or ratio the amount of revenue generated by your marketing spend. It is calculated by dividing the amount of revenue brought in by a specific campaign by the amount it cost to run the campaign, taking into account all expenses specific to that campaign, such as advertising agency fees, hire of promotional staff, and the production and distribution of any promotional merchandise.

It is not always easy to calculate the ROI for a given stream of promotional advertising. If you have been running promotional advertising concurrently in different media, such as TV and press, it is not easy to know which of the pounds generated in revenue came from which source. This is why advertisements often have promotional codes in them that you have to quote when you buy to receive a given offer - these codes can tell the business you are buying from, which stream of their advertising led you to them, and help them work out the ROI more accurately.

You may assume that the use of corporate gifts and promotional merchandise would yield a pretty low ROI, because of the cost associated with having these gifts personalised. This is not always the case, because incentives do drive up sales. As long as the profit margin is viable against the cost of what you want to give away, strategies involving giveaways can be very lucrative.

One form of promotional advertising where it is very easy to calculate ROI is with promotional merchandise. If you have giveaways where your customers have an incentive to buy based on the incentive of receiving a promotional gift, you can easily work out the revenue you have made in sales versus the cost of having these bespoke products made up and distributed.

When planning promotional activities using promotional merchandise, look at the cost of the bespoke products you need made up and analyze what the ROI would be in different scenarios in terms of how many sales you are likely to, or could potentially make. Remember that often, this sort of below-the-line advertising has very few other associated costs, but consider those that there are in your calculation - such as the staff needed to hand out samples, or any media advertising around your promotion. These forecasts will help you to establish whether the giveaways you would like to do are viable, and if not, help you plan to offer cheaper promotional products in their place.

Brand Activation Process - Give Your Brand a New Life

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